“We’re excited to bring the Festival of Motoring to Australia — an event format that’s proven successful internationally. Our goal is to create a world-class platform that celebrates the automotive industry in all its diversity, while delivering real value to exhibitors, partners, and attendees alike.”
Michel Malik – Managing Director
“The Festival of Motoring is the ultimate experiential platform for brands to connect with highly engaged audiences. It’s where product demonstration, test drives, customer engagement, and brand storytelling come together in one live, high-impact setting. If you’re looking to activate your brand in a meaningful way, this is the show to be part of.”
Richard Wilson – Sales and Marketing Director.
Festival of Motoring Sydney – November 2026
Festival of Motoring Roars Into Australia
One of the world’s most dynamic automotive events is coming to Australia — and it’s set to make a statement.
The Festival of Motoring, presented by global event leader Messe Frankfurt, will make its Australian debut at Sydney Motorsport Park in November 2026, introducing a powerful new platform for automotive, aftermarket, and lifestyle brands to connect with consumers, trade, and enthusiasts through an unforgettable, experience-driven showcase.
Held over three action-packed days, the Festival of Motoring reimagines the traditional motor show as a fully immersive, high-energy celebration of performance, innovation, and car culture. From premium brand showcases, motorsport activations, and lifestyle experiences to hot laps, test drives, and 4×4 experiences, the event brings the entire automotive world to life — on track, off-road, and across multiple dynamic zones. Designed for maximum engagement, brand impact, and measurable returns, it offers exhibitors a unique opportunity to connect with enthusiasts, families, future buyers, and the broader trade community in an environment built for interaction and storytelling.
Expressions of Interest
Expressions of interest are now open for automotive manufacturers, aftermarket suppliers, trade exhibitors, and industry partners. To register your interest or find out more about partnership and exhibition opportunities, complete the form below.
Limited spaces available.
